STRIKE KING 2023 NEW PRODUCTS

With every new fishing technique and every new lure innovation, one thing remains the same – Strike King’s uncompromising commitment to offering you the very best. Whether you’re fishing for fun or competing in tournaments against the best in the world, Strike King will lead the way. Introducing the 2022 line-up, designed and tested by Strike King Pros to deliver time and time again. 

BITSY SPLASH

Striking the optimal balance of spitting, chugging, and walking, the Bitsy Splash emulates all of the same topwater actions as the KVD Splash in a smaller profile. Enticing topwater strikes, the Bitsy Splash secures attention from highly pressured fish. Bitsy Splash is a great light tackle offering, coming equipped with a feathered rear treble hook, hyper-realistic paint application, 3D eyes, and premium components.

BITSY JERKBAIT

Strike King's Bitsy Jerkbait maintains the same ratio of roll, wiggle, and flash as the original KVD Jerkbaits, but was crafted to excel in small ponds, creeks, and lakes. The 1/8 oz. Bitsy Jerkbait and has premium size 10 hooks and is slow sinking to catch the attention of bass, trout, panfish, and a variety of other species. The Bitsy line up brings high quality baits into a Bitsy sized profile, perfect for catching all types of species in various bodies of water.

BITSY SHAD

KVD ELITE 200 JERKBAIT

Featuring the same incredible, erratic action KVD Jerkbaits are known for and weight transfer system to maximize distance — KVD ELITE 200 jerkbaits take performance to a whole new level. With 16 premier colors hand-picked by Kevin VanDam, and Mustad® KVD Elite Triple Grip treble hooks, the KVD ELITE 200 Jerkbait lineup is designed to deliver increased success on the water.

Gravel Dawg

Delivering a wide wobble action in a bite-sized, 1.5 profile, Strike King's Gravel Dawg 10 grinds through rock, wood, and grass better than any medium-diving crankbait in its class. Strike King pros Todd Castledine and Kevin VanDam worked diligently to design the ideal, “go to” crankbait for anglers across the country. The Gravel Dawg 10 features new craw patterns in addition to some of Strike King's most famous colors.

Rage Hawk 

Rage Hawk is 2.75” and features a super compact profile, with two Rage arms extending from the side of the bait. It is able to fit up to a 5/0 hook in its smaller body style, increasing hook up ratios and presenting fish with the perfect, snack-sized bite for finicky bass. “The Rage Hawk is an awesome option for when you're getting a lot of short strikes or just want to show them something different,” says Andy Montgomery, MLF Bass Pro Professional Angler.

Rage Scounbug

The Strike King Scounbug is a compact, 3.5” crawfish imitation lure that is built with two Rage Flange pincers that wiggle and swim, imparting a life-like, natural action and six legs for a realistic crawfish appearance. This lure is offered in 14 colors. This junior sized crustation is the runt of the Rage Tail line-up, but it has enough attitude and enough moves to excel as a jig trailer, on a jighead, Texas rigged, Carolina rigged…on-and-on the list goes. The unmistakable Rage Tail pincers simply move like no other. Its versatility is remarkable, and its action is unmistakable

Rage Luau Craw

The crazy cousin in the Rage Craw family, Strike King's Rage Luau Craw came to party. Built with patented rage flange technology and a soft plastic skirt attached the head of the bait, the Luau Craw is perfect for rigging alone on a jighead or Texas rigging it to fish it through cover. The skirt pulls tightly to the body when it's moved through the water and slowly expands as it sits still, giving the look of fleeing prey.

Mr. Crappie Maxie Waxie

The Maxie Waxie looks unassuming, but definitely packs a punch. This bait is a small, grub shaped bait with two strands of rubber through the center to create a very realistic insect profile. The best way to fish the Maxie Waxie is on a 1/64 oz. Teen-Zee Sausage Head Jig under a cork. Small but mighty, the Maxie Waxie is deadly for a variety of species.

Mr. Crappie Sugar Glider

The Sugar Glider uses Mr. Crappie’s signature shad pole style body, but is unique because of its wings. (Or “wangs” if you’re Wally.) Because of the wings, the bait is able to accomplish a fluttering or gliding movement when shooting under a dock. Another unique feature is extruded square tail, causing a wiggle even when the bait is still.

Mr. Crappie Teen-Zee Jig

Shrinking Mr. Crappie’s popular sausage head, the Teen-Zee Sausage Head Jig is optimized for use with small plastics. It features small gold hooks and eliminates the bait keeper to preserve the integrity and quality of soft plastics.

Tidal Shrimp

Strike King’s Tidal Shrimp has been reimagined to increase durability and performance. Featuring a firmer material than standard plastics and mesh overlay on the tail, the new Tidal Shrimp is built to withstand the wrath of vicious saltwater predators. Available in eight colors, this shrimp is pre-rigged with a ¼ oz jig head. Rig it with the line-tie coming out of the head of a shrimp for a more traditional style or switch the eyelet of the jig head to the center of the shrimp to achieve a more natural action of the shrimp fleeing from a predator.

Poppin' Cork

Designed by Strike King Saltwater Pro Mike Frenette, the new Poppin’ Cork creates an insane bubble trail and releases a distinctive sound due to the six holes drilled through the cork, enabling water and air to get trapped as it passes through. The Poppin’ Cork also features a weight on the wire for balance and two large beads to give off a “clacking” sound to attract predators from great distances.

Ploppin' Cork

The Ploppin’ Cork brings innovation to the saltwater category by producing a unique “plopping” action with an exclusive double-winged section that emits an incredible disturbance on the surface of the water. This lure is premium from top to bottom with high-quality wire and an extremely loud rattle system that’ll draw fish in from a distance. “I’ve been working to develop the Ploppin’ Cork for a long time, and it is easily the best on the market. I am so excited to share the results with our customers,” says Mike Frenette, Strike King pro saltwater angler and guide/owner of Redfish Lodge of Louisiana.

S11 Optics

Strike King’s new Spotlight Yellow lenses are the absolute #1 pick among our Strike King Pro Staff during the entire year. S11 polarization with the yellow mirror finish work together to function as a “spotlight” for anglers to see further beneath the water than any other lens color. These lenses are extremely impactful when fishing in low light conditions, whether early in the morning, late in the evening, or during cloudy afternoons. The Spotlight Yellow bi-gradient lens is available in two frame colors, matte gray or matte black, and in 4 different frame styles – Pickwick, Okeechobee, Caddo, and the new Eutaw. The solid, matte-colored frames assist in blocking out outside light and glare, enhancing the effectiveness of the glasses.